What are Apple iOS 14 Updates For Facebook Campaigns?
One of the events that might affect brands and their Facebook Ad strategy is Apple’s iOS 14 update, so we’ve got you covered. It’s been a few months since its introduction to help bring in some changes for marketers looking out on how this will impact their ad campaigns going forward into next year. We’ve seen some significant changes in terms of app optimization and design tweaks that might affect your social media strategy going forward.
It’s clear why the opt-in rate for Apple’s new IDFA tracking was so low. Facebook is unable to get information about iOS 14.5 users, and their ad targeting options will be limited, which means less opportunity for detailed, granular targeting – meaning you may have a more generic copy in your ads instead of personalized advertisement text/videos explicitly tailored towards each user on different devices (like smartphones).
Businesses of all sizes are using Facebook to advertise their products and services. Knowing how best to use this platform for your needs can be difficult without the right tools or information! You may not have known that there are hundreds upon different ways to target an audience through these ads. Some examples include age groups (elderly), interests like travelogs, geo-location data collected from IP addresses across several countries worldwide. The benefits businesses see when running a campaign on Facebook might depend primarily on what kind of media channels they already engage with.
What does this mean for marketers?
Facebook has rolled out a significant update that will permanently limit the amount of tracking you can do.
The change comes with iOS 14, so advertising and conversions may work on older devices temporarily. At the same time, they wait for updates from Apple or third parties like Google to implement this feature in their systems (or Spotify).
Significant Changes to Facebook Ads
1. Facebook Ad Optimization
It is no secret that the world of social media marketing and advertising has changed dramatically in recent years. With less pixel tracking activity by users, there will be insufficient data for optimal ad optimization for Facebook ads alone.
You can optimize your Facebook ads better by using the Reach Generator tool. With it, you’ll be able to see which ad format is most effective for reaching specific audiences and target them with laser precision without having any pixel tracking data available!
2. Facebook Pixel Tracking
Facebook has changed the way they track people, and it’s better for privacy. Facebook now tracks users with pixel actions like form submissions or clicking on links in ads, but only when an individual chooses to opt-in will those events be recorded by their pixels instead of opting out altogether, as some might expect from reading this article alone!
The reason why having fewer numbers reported isn’t necessarily wrong is because these individuals who choose not to want themselves tracked can still use many other features offered by Facebook
3. Conversions & Catalog Sales
For both conversions and catalog sales, the attribution window changes from a 28-day click & view to only 7 days for all devices.
On Facebook or Instagram, (for example) conversion activity will still 100% be tracked accurately with no loss in tracking capacities when taken off-site links within these social media properties are clicked on by visitors who proceed directly into your website without leaving them via any other channel first.
If you choose “Link Clicks” as your goal, it won’t be affected. But suppose you choose “Landing Page Views,” which utilizes the Facebook Pixel and gathers data from iOS 14 users for purposes other than just viewing links or apps in their News Feeds (like adding them to a cart). In that case, this might not work out too well on mobile devices since Apple doesn’t allow third-party access without an explicit permission granted through its app store policies.
5. App Installs
The iOS 14 update is finally here! No longer will your app be limited by the number of devices it can install on. For targeting new users, make sure you are using segmented audiences and not broad swaths that may include people who have already installed an earlier version or don’t own any kindles.
6. Limit of 8 Events per Domain
Facebook is making it easier for you to manage your events. In iOS 14, there will be a limit of 8 event types that can be tracked per domain, and they’ll automatically assign the ones most relevant to your business along with those who opt-out from data tracking before completing conversion-based activities on first ad clicks (e.g., watching videos).
7. Retargeting and Audience Segments
You can now retarget those who visited your website via iOS 14 devices and iOS users that opted out, so they won’t be able to receive advertisements. Retarget someone after they’ve already been shown an ad but not clicked on it yet; this is done through remarketing or lookalike audiences – which we’ll talk more about next! Referrals from WhatsApp would also count towards these types of target groups since you’re tracking people without their explicit permission (and this way violating GDPR). You could advertise something specifically related ads around vacation destinations near where somebody lives