The Effects of iOS 14 Updates on Campaigns
Marketers know that iOS is a critical operating system for app developers and iPhone/iPad users, so significant changes in iOS can have considerable implications on your advertising strategy. There’s a new version of iOS coming your way soon, and it looks like there might be something that will affect how you market to Facebook audiences.
In this article, we’ll go over what you can expect from the newest version of Apple’s mobile operating system, as well as the possible impact on marketers. If nothing else, checking this will make you a little more up-to-date about what’s going on right now.
Facebook is the only one that has access to your Identifier for Advertisers (IDFA). This means if you don’t opt-in, advertisers won’t have any way of knowing how often their ads are viewed or who sees them–essentially decreasing their effectiveness. Additionally, there’s no telling what kind of targeting options will be available with Facebook Ads in iOS 14.5 since they rely on tracking pixels that need this information feed before doing anything else.
What is changing with iOS 14?
Apple is updating its latest operating system, iOS 14. The update will limit user information exchanged with Facebook and prohibited specific data collection or sharing to provide you with the most privacy protection possible.
The only way to get the most out of your Facebook Ads is by being proactive. You need lookalike audiences, remarketing, and conversion tracking for it all to work together seamlessly! This includes creating separate ads with specific objectives or excluding certain device types from an already created campaign entirely- but make sure you’re using web analytics alongside these tools because they can determine whether or not conversions occurred on website visitors’ end, too (depending).
Facebook Ads functions will be limited on iOS 14 devices. This directly impacts ad personalization’s and performance reporting, as it is challenging to track conversion events with the new tracking system currently available in a place that accounts for app or web activity (depending upon device type)
Because of these updates from Facebook itself, we can expect them to start using Aggregated Event Measurement – which processes data about conversions more consistent with consumer decisions around their privacy settings; helping marketers better assess campaign successes/failures based on how people interact within apps instead than just primarily viewing content there through browsing capabilities.
The aim is to support marketers in still running effective campaigns while preserving the privacy of Facebook users. This change only applies if you have an iOS device with iOS 14 or higher, but businesses will still see complete user data from all eligible devices (Android and desktop)
Effects of iOS 14 Updates on Campaigns
1. You can’t track conversions made by the users who have opted out on iOS 14
iOS14 will have a significant impact on your Facebook Ads. Not only should you be aware of the opt-out option for those who want their information not to be tracked, but there are also other ways that this update may affect campaigns and how conversions made by users opting out could redirect conversion tracking from iOS13s back towards conversions reported in iOS 14 format.
2. You can implement a maximum of up to 8 conversion events for your pixel on iOS 14
With the new 8 Conversion Events limit for your pixel, you can’t be sure if it will impact or not. We recommend setting up at least 12 conversion events on all of our platforms to be ready in case anything happens with this change.
3. There will be no real-time reporting as data may delay for up to 3 days on iOS 14
In iOS14, there will be a delay of 3 days for reporting. You can plan ahead and not have any problems with your campaign if you’re using delayed data.
A delay in data reporting? What’s the big deal, you ask! Well, for iOS14 devices, there will be no real-time reports, and they can take up to 3 days before they get posted. This is essential information that may affect your campaigns as well, so make sure not to miss out on these changes.
4. Facebook’s app and web conversions will no longer provide reporting on the delivery of ads
Facebook has announced that they will be removing iOS 14 users from all conversion reporting. This includes age, gender, and the region as well ad placement information on the app or web page for those who use it now.
This move by Facebook is made to reduce their advertising data collection, which has been seen to cause issues like inaccurate Targeting options based on bias algorithms (or “cookies”), among other things; without this type of insight – advertisers won’t know what works best with different types audiences so your campaigns could end up performing less than expected. The only way for advertisers to know if their campaigns were successful is by using conversion pixels on websites. Advertisers who do not use conversion pixels cannot measure the success rates of their campaigns.
5. The conversion window for iOS 14 in 7 days (instead of 28)
The conversion window for iOS 14 is shorter than the standard 28 days period. This means that if your app uses retargeting, then people who are converting after 7 days may not be able to see it anymore because their device wouldn’t have been activated by them long enough or they would’ve upgraded at some point during this time frame. It also affects how you’ll want to make sure users know about all features within an app
6. Value Optimization for Purchases (100 purchases in 7 days are required)
The value optimization process can be applied to any campaign. Still, it is most beneficial when used during the first few days. With this kind of strategy, you can increase your chances of making 100 purchases in 7 days by utilizing both personalization and discounting strategies for each customer who buys something from us.