What is Google Ads (Pay Per Click) ?
Google Ads is a service of Google that allows advertisers to display advertisements for their product or services in the form of text, image, video, and interactive media advertisements. Google ads appear alongside Google search results when a user types in keywords into the google search engine or clicks on an ad banner, leading to an advertiser website.
Google Ads has the power to hone in on exactly who you want to speak with. With targeting options that are easy to use, professional results are easily achievable. Google Ads can help your business make more money by allowing it appears alongside some of the most popular search terms on Google Search and across millions of partner sites worldwide.
It is an online advertising service developed by Google which enables businesses to reach new customers in ways they can’t through search engines. The system uses keywords that indicate what the user is looking for when used in conjunction with ad text and landing page URLs. It matches relevant ads to the search query in real-time.
Google’s service is primarily free of charge, advertisers are required to pay money for advertisement displays, and their income is dependent on many factors, including brand awareness, ad targeting, marketing channels, and so on. Google’s advertising game is the best to date. We are familiar with Google Ads – when we search for anything on Google, what comes up on your screen before you get to what you searched.
Ads Format in Google Ads
The companies pay money to google ads to display their advertisements, and in return, the companies receive a share of the profit generated from customers who click on those ads. The five types of Google Ads formats are:
Search – which displays ads related to users’ search query
Display – which shows targeted display ads like banner and text ads on publisher websites and apps
Google video – which demonstrates video ads on youtube and other video websites
Google shopping – which shows product ads from retailers’ websites or feeds
Display network – This is the largest ad network where Google places its text, image, and video ads across publisher websites. It may show you multiple brands that you are familiar with when browsing the web.
It is important to note that the income earned from Google ads is dependent on many factors, including how well advertisers target their potential customers, the pricing of ads, conversion rates, and so on.
Top 10 Unknown Secrets About Google Ads
To help advertisers better understand how Google Ads works, we have compiled a list of the top 10 secrets that will drive you insane about Google Ads.
1) Unlike other providers, Google Ads displays ads from reputable brands even if they are relevant to a small website section. This allows the user to interact with advertisements that he/ she may be interested in and help advertisers improve their profit margins.
2) Google Ads only allows ads from reputable companies who have been certified by Google as genuine advertisers. If you have a problem with an advertiser, you have to tell Google, and they will take care of the rest.
3) Google Ads provides a white-label service for interested advertisers who may want to use the platform as their own. This is more common for large companies that wish to advertise on different platforms without spending too much time managing each one of them.
4) Google Ads allows their users to use the same tracking code for different websites to track conversions and other essential metrics across different platforms. This makes it easier for advertisers to monitor their advertising efforts.
5) Different publishers have different requirements for what ad formats may appear on their website or app, but Google Ads usually lists all the ad formats they use and their needs on their website.
6) Google Ads has a customer service line that you can call in case you have questions or need help with anything related to your ads. The number for this particular line is: 1-855-246-7455
7) While most publishers and advertisers may not be aware of this, the Google Ads platform has a backend and frontend website that users may visit if they ever need help with anything. The back end is: https://www.google.com/support/adsense This site will show all your accounts and billing information while the front-end site is: http://www.google.com/adsense
8) Google Ads is a 24/7 operation. Engineers are working at any given time to monitor all your accounts and make sure that they are running smoothly.
9) Google Ads has different software tools available for use free of charge. They include an ad planner, ad gallery, keyword planner, and so on You can have access to all of these tools using the following link: https://adwords.google.com/
10) Google Ads has a list of policies that you must adhere to as an advertiser as well as a list of blocked activities that they do not allow for their publishers.
