Facebook Ad Managers are a dime a dozen.

Anyone with a computer and the technical ability to set up ads can call themselves an “Ads Expert.”

They’ve taken a 3 hour class and can now “speak the lingo”… and since you don’t, you’re kinda flying blind when you hire someone to do Facebook Ads for you.

You’re at the mercy of what they tell you — and because you lack the understanding of how it all works — you never really know if what they’re telling you is true.

So you take a risk, and hope for the best.
And when you’re not making sales, or getting calls booked, the Facebook person you hired says, “Everything looks good on the front end! You’re getting lots of clicks for cheap!”

But you’re not getting the desired outcome you want.
And you don’t know why.

And the reason you don’t know why is because you hired a technician.

You didn’t hire a strategist.

You didn’t hire someone who understands WHY it works when it does…
You didn’t hire someone who understands WHY it didn’t work when it doesn’t…

You didn’t hire someone who understands your audience, your offer and how to attract HIGH QUALITY LEADS.
You didn’t hire someone who is data-driven and understands the “science” of advertising.